Biogen Ambassador Conference Branding
I designed the brand guidelines and all collateral material for Biogen’s annual Ambassador Conference. Patients on Biogen therapies are flown in from around the country to connect with each other and receive speaker training so they may better communicate their stories to other patients. Patient photography is obscured to protect privacy.
Takeda Oncology National Sales Meeting
I developed the style guide, art directed, and project managed all visuals for this large scale national meeting that brought Takeda Oncology's US sales force together. I applied the brand across multiple print, video, structural and digital collateral. The patient images are obscured to protect privacy.
Above are some of the collateral pieces I designed- decor posters featuring patients (faces obscured to maintain privacy), pages from the program guidebook, and branded tchotchkes.
The stage at the general session was made up of 6 screens displaying branded PowerPoints, event themed videos, and "living canvases" (animations that I art directed).
Above is the ”Living Canvas”. Logo animation in word could form- this played on the center screen while meeting attendees entered and exited the meeting.
Above is the walk on animation that played as each speaker came up on stage.
Takeda oncology ADCETRIS 3+ Campaign
I developed this internal facing brand to promote updated ADCETRIS overall survival data for patients with relapsed or refractory Hodgkin lymphoma. The data showed that the median overall survival for patients is now 40.5 months (or 3+ years). The campaign used actual patients (blurred here to protect their privacy) and Key Opinion Leaders and asked them what they would do with the extra time.
Above are letterhead, ads, a poster and an email banner. The materials were used by global communications teams to inform local employees of the new data.