Branding

Branding and collateral material for Biogen’s annual Ambassador Conference. Patients on Biogen therapies are flown in from around the country to connect with each other and receive speaker training so they may better communicate their stories to other patients. The patient photography is obscured to protect privacy.

Above are two large pieces displaying at the conference. The top will use patient ambassador quotes captured before the event and the bottom is a way for attendees to engage at the event by writing quotes into speech bubbles and hanging them up the wall.

I developed this internal facing brand to promote updated ADCETRIS overall survival data for patients with relapsed or refractory Hodgkin lymphoma. The data showed that the median overall survival for patients is now 40.5 months (or 3+ years). The campaign used actual patients (blurred here to protect their privacy) and Key Opinion Leaders and asked them what they would do with the extra time.

Above are posters, letterhead, and an email banner. The materials were used by global communications teams to inform local employees of the new data.

I developed an original brand, art directed, and project managed all of the visuals for this large scale national meeting that brought Takeda Oncology's entire US sales force together. Above is the style guide. I applied the brand across multiple print, video, structural and digital collateral. The patient images are obscured to protect their privacy.

Above are some of the collateral pieces I designed- decor posters featuring patients (faces obscured to maintain privacy), pages from the program guidebook, and branded tchotchkes.

Here are some photographs of the event and brand pull-through. The stage was made up of 6 screens displaying branded PowerPoints, event themed videos, and "living canvases" (animations that I art directed).