3+ Campaign
       
     
3+ CAMPAIGN
       
     
2015 Takeda Oncology National Sales Meeting
       
     
2015 Takeda Oncology National Sales Meeting
       
     
2015 Takeda Oncology National Sales Meeting
       
     
       
     
       
     
       
     
3+ Campaign
       
     
3+ Campaign

I developed this internal facing brand to promote updated ADCETRIS overall survival data for patients with relapsed or refractory Hodgkin lymphoma. The data showed that the median overall survival for patients is now 40.5 months (or 3+ years). The campaign used actual patients (blurred here to protect their privacy) and Key Opinion Leaders and asked them what they would do with the extra time.

3+ CAMPAIGN
       
     
3+ CAMPAIGN

Above are posters, letterhead, and an email banner. The materials were used by global communications teams to inform local employees of the new data.

2015 Takeda Oncology National Sales Meeting
       
     
2015 Takeda Oncology National Sales Meeting

I developed an original brand, art directed, and project managed all of the visuals for this large scale national meeting that brought Takeda Oncology's entire US sales force together. Above is the style guide. I applied the brand across multiple print, video, structural and digital collateral. The patient images are obscured to protect their privacy.

2015 Takeda Oncology National Sales Meeting
       
     
2015 Takeda Oncology National Sales Meeting

Above are some of the collateral pieces I designed- decor posters featuring patients (faces obscured to maintain privacy), pages from the program guidebook, and branded tchotchkes.

2015 Takeda Oncology National Sales Meeting
       
     
2015 Takeda Oncology National Sales Meeting

Here are some photographs of the event and brand pull-through. The stage was made up of 6 screens displaying branded PowerPoints, event themed videos, and "living canvases" (animations that I art directed).

       
     
NOW LIVING CANVAS ANIMATION

Logo animation in word could form- this played on the center screen while meeting attendees entered and exited the meeting.

       
     
Walk On Animation 1

Animation designed and art directed to play as each presenter comes up on stage.

       
     
Walk On Animation 2

Animation designed and art directed to play as each presenter comes up on stage.