https://www.jessgangi.com/work-jess daily 0.75 2020-10-29 https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603983518040-57QYTYHSMPIFPMY5VN6M/Z6-0840.jpg Work Centrally located, I designed this large structure that featured patients from across Biogen therapies (patient imagery blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603983591566-2NALACFWBQ6L8WFS49RE/Z6-0881.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603983564430-1P8M9OA9IBCVUWWFLAT4/Z6-2588.jpg Work Above is the patient wall where conference attendees wrote inspirational messages about their MS journeys (patient names blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603983112548-Q8P7FSHI6AZY6YXCSFMN/Z6-0802.jpg Work Attendees were given branded notebooks to use at the conference and beyond https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1602558470865-PBKGRVDARWEJJCQDT222/AC_Main+Image_Website.jpg Work - Artist Connect Case Study Please click here or on image to view the full case study. The artist life is not for the faint of heart. No research required for that one. With a murky path to steady income, the continual hustle required to get your work seen, improve your skills and refine your vision, success is an elusive target. With this knowledge as a starting point I set out to design a product that could help artists navigate the inherent challenges of their chosen profession. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1433798997325-E7Y7L0YDZAZ7UAXY6VL9/Blank-Computer-Screen.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434649945036-OF4PLWKS7TZMZTM6KTSU/DIGITAL_Thumb.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434658199621-31GICBZB3761UTCL8GRZ/Ads_Thumb2.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1435084021380-GJB1QU14B0N35O91SQ5Z/Logos_Thumb.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1435084059466-6IUYX14O0XCOMC559KBL/PRINT_Thumb_2.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1435084203386-II93AUNDAHWJBAWI3W6W/BRAND_Thumb.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1435180613845-JI7BOAPRE8IJEZ0S6VGF/EC_Thumb3.jpg Work https://www.jessgangi.com/work daily 1.0 2020-10-30 https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603327685504-OGQNNC0OMRXP98FLHS5S/Sitemap-2.jpg Work Post card sort sitemap. Click on image or here to view in detail. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603334201819-EH8ZVXM6C53R3CUAY10V/Posting-flow-1.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603310651458-KL4G5T6K6BVIEFO4035W/AC%2BThumbnail%2BImage.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603313734326-65QMXQIOSSKYCTIBQ6F2/Affinity-Map-1.jpg Work Data synthesized! If you’d like a closer look, view affinity map photos and digital representations here. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603314173379-K594TAK07KZXMZKWO0V3/Personas.jpg Work Personas were a grounding presence throughout the project, a continual reminder that all design decisions led back to their needs. Click on images or here to view in detail. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603327301313-TRLXF2EMGIM7S3WQ4CYH/User-flow.jpg Work Initial sketch and digital refinement of user flow detailing category selection and posting. Click image or here to view larger. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603372435488-6MU6FIZT3RLL44GEM8ER/DC-Flow.jpg Work Connecting easily was a top user need so the Direct Connect button is prominently featured and fixed while the user scrolls their feed. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603377707784-L545R8MDDGKTE3X5G9PH/Prototype-scrnsht.jpg Work A mid-fi, clickable prototype. Click on the image to test it out (its functional I swear :) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603326200785-EX3PRWDPZI8SIEQSA11K/Sitemap-1.jpg Work Initial sitemap sketch. Click image or here to view larger https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603372219285-LY8BZHILE69QCNMCGC0U/Posting-flow-2.jpg Work The Promote Yo self! category depicted in the posting flows above is designed to make self-promotion less draining– a user need uncovered through research. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603374428266-EB9H0W93KFYBWY3WLKQ7/Hitemback-Profile-Search.jpg Work The Hit em back feature (left) allows for quick engagement with a post, keeping the cognitive load low for users. The Profile screen (center), encourages users to connect across platforms and give details about their history and work style. The more details provided, the more there is to connect around. The filters on the Search screen (right) align with posting categories to facilitate easy engagement with topics of interest. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603333641904-903B8L1A82OJMAN5EIFQ/Splash%2BMain+screen.jpg Work Splash screen and Main Feed. Artists easily connect to their networks with UI designed to fit their comfort zones https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603332838812-TXQXXBXRIAHVU18P8L80/Visual-Design.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603405102867-8AYAFDHYWX18B3ZIDJUL/Protfolio%2BWork_Emails%2B2.jpg Work A sampling from a 13 email stream for newly diagnosed TECFIDERA patients https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603406028842-JA4WZOG01GHGA2XLT86B/2tkx5PMFyVvve5ryJMH6wX.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603406704163-AHD3LLXND7FLLMLOI3WQ/DS4_collective+shapes.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603406539992-BX5BSEUDKO6KXUSNZGR4/PS4-Controller-diagram.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603406475356-B69O1OJLGECA7293VTNX/_PS4_POWER+BTN.png Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603406804838-OCPYY6845AQLNH5Y4EK1/Remote+vs+DS4.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603732819674-PZWF6H405C60SI1H1VP1/Protfolio%2BWork_Emails%2B1.jpg Work Above are a variety of emails across Biogen brands. All emails go through an extensive peer and regulatory review process that ensure industry UX/UI standards are upheld and all legal i’s are dotted and t’s are crossed. Analytics from emails are used to better inform future iterations. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603732100313-AFS34QBR0JWESSDZO7N9/Protfolio%2BWork_IFN%2BSplash%2BPage.jpg Work I designed this responsive splash page to serve as a gatekeeper to direct those interested in learning more about Biogen’s Interferon class of therapies and help direct them where to go. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603734561069-FUOXZ5785D4PK6CQYDUL/Print5.jpg Work Every year employees submit personal photos and we choose 12 to represent each month. I created a 20"x12" design/illustration around each photo and the calendars were given to all employees. Above is the front cover and months January-June. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603733890293-0M1B225L97P8IL6C54FB/Print.jpg Work Recruitment brochure used to hand out to potential fellows. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603734643093-LWCQEH3HY1MXGY5NNOH4/Print6.jpg Work The back cover and months July-December. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603733740865-HQAMA0HEIDVGSK535IZN/Protfolio%252BWork_TEC%252BStart%252BKit_1.jpg Work Above is a package design that patients receive when starting on a new therapy. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603734881070-R8EFI8BE23UHHT35Y5G4/Print3.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603734891357-7CQGWHU4FUTK8AEKMGTV/Print4.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603733666557-9MBQ8SXGY6FN2IZGEGQY/Print2.jpg Work Three posters used at a company Halloween event. I used a similar style (illustrations inside the silhouette of another illustration) to design each poster based around a different Halloween theme. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603733798752-6UJ027NKMZNXUH69YNJ7/Protfolio%252BWork_TEC%252BStart%252BKit_2.jpg Work Inside view once the box is opened. Patient brochure as well as a pill holder and safety information is housed in the inner unit. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434488396151-XT44VO5GWEO0Z77GDDI2/Logo2_3.jpg Work - MILLENNIUM CUP Logo design for annual sales force award. The award- given to top ranking members of sales team- is a luxury trip to a beautiful location that changes from year to year. The flower at the center of the mark is the national flower of Barbados- the destination for this year's winners. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434488396066-DFHEI8YDDTWSBYO6VR7R/Logo2_2.jpg Work - PR NEWS FLASH Logo designed for intranet announcements from PR team. Announcements notified employees of exciting company news. Logo designed in homage to old school news updates. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434488396081-WFQ848P50EWGRE75AFYS/Logo2_.jpg Work - CAMPUS LUAU Logo for employee engagement event. Fun event created to brighten employee moods while company was going through a major realignment. Logo designed with that in mind. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1604070799111-QQH6LDYT9JGSVOSX29FB/Logo2_7.jpg Work - PROP Logo design for non-profit that addresses aggressive policing tactics in the New York City area. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603738603362-MMPFWZP1NJU0H2LNITOH/BRAND4.jpg Work Above are some of the collateral pieces I designed- decor posters featuring patients (faces obscured to maintain privacy), pages from the program guidebook, and branded tchotchkes. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603738664767-4DM3ODOUTFUTONR5H0B6/NOW_All-screens.jpg Work The stage at the general session was made up of 6 screens displaying branded PowerPoints, event themed videos, and "living canvases" (animations that I art directed). https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603738497538-HQ3SSQNVCR6NAS81JFO6/BRAND3.jpg Work I developed the style guide, art directed, and project managed all visuals for this large scale national meeting that brought Takeda Oncology's US sales force together. I applied the brand across multiple print, video, structural and digital collateral. The patient images are obscured to protect privacy. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603739396079-W7W5N7JVER18CROEWG6Y/BRAND2.jpg Work I developed this internal facing brand to promote updated ADCETRIS overall survival data for patients with relapsed or refractory Hodgkin lymphoma. The data showed that the median overall survival for patients is now 40.5 months (or 3+ years). The campaign used actual patients (blurred here to protect their privacy) and Key Opinion Leaders and asked them what they would do with the extra time. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985845887-00PG7NJZ1TQHVMYH8Y99/Protfolio%2BWork_2019%2BAmb%2BConf_1.jpg Work I designed the brand guidelines and all collateral material for Biogen’s annual Ambassador Conference. Patients on Biogen therapies are flown in from around the country to connect with each other and receive speaker training so they may better communicate their stories to other patients. Patient photography is obscured to protect privacy. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603739429816-5LC472GD8OHEH09LMVXV/BRAND.jpg Work Above are letterhead, ads, a poster and an email banner. The materials were used by global communications teams to inform local employees of the new data. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985046054-UXQJ657R4GLHIAQ8PD1G/Z6-0840.jpg Work - Patient Archway Moblie Centrally located, I designed this large structure that featured patients from across Biogen therapies (patient imagery blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985073659-B5LO4BWI0NJZTI78KLB7/Z6-2588.jpg Work - My Voice Wall Above is the wall where conference attendees wrote inspirational messages about their MS journeys (patient names blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985086839-0Q8RQ6XEWTHK2W4ZHTF4/Z6-0881.jpg Work - Registration Upon arrival, attendees were given branded notebooks to use at the conference and beyond https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985119660-UXDM6E2ICAZ11DQNMGDH/Z6-0802.jpg Work - Event Branded Notebook A close up view of the notebook cover https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603739810013-87QRJMISHNTJ4M0LI1NJ/EC3.jpg Work - TAKEDA BOSTON T-SHIRT T-shirt design for employees attending various running-themed events. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434561902524-4OEER9X06O3J16ID2U16/EC4.jpg Work - RUSHING TOWARD A CURE MUG Giveaway for event launch where Takeda partners with the Patriots to donate $ for each rush yard the Patriots gain. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434568921501-P1BM7PTF2GNJDA1SWXC8/EC5.jpg Work - TAKEDA SOFTBALL JERSEY Jersey designed for company softball team. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1434568921498-M55MDWAT1HFJB3J6L9TZ/EC6.jpg Work - TAKEDA SOFTBALL JERSEY Alternate jersey design for 2nd company softball team. https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603304270691-R6SCBXHIRUO6AHZRERFS/AC+Thumbnail+Image.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603403944294-ERR53NW594I4PO9FBDQ3/TEC-CRM-Stream-Thumb.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603554729501-JMU540Z933VDG784PJBW/2tkx5PMFyVvve5ryJMH6wX.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603732056675-NEVEE1RBAYIORSLA1JR8/Protfolio%2BWork_IFN%2BSplash%2BPage.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603735233923-X6VSP39DO8WAIE2Y9GE5/Print.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603735658530-A19TBMPZY0BC5H9C566V/Logo2_3.jpg Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603737718627-XN91URXLFSY95Q679WNY/Branding_thumbnail.png Work https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603740608865-Y7MCT6RVBOJZG0G9TT55/EC4.jpg Work https://www.jessgangi.com/gallery-test daily 0.75 2020-10-26 https://static1.squarespace.com/static/55760816e4b088027cd216c5/t/5f970fc6e2eb5f065ec11a99/1603735486979/ Gallery Test https://static1.squarespace.com/static/55760816e4b088027cd216c5/5f970fade2eb5f065ec113f3/5f970fbe79f6fe4a32571c07/1603735486979/ Gallery Test https://www.jessgangi.com/biogen-ambassador-conference-event-photos-1 daily 0.75 2020-10-29 https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985046054-UXQJ657R4GLHIAQ8PD1G/Z6-0840.jpg Biogen Ambassador Conference Event Photos - Patient Archway Moblie Centrally located, I designed this large structure that featured patients from across Biogen therapies (patient imagery blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985046054-UXQJ657R4GLHIAQ8PD1G/Z6-0840.jpg Biogen Ambassador Conference Event Photos - Patient Archway Moblie Centrally located, I designed this large structure that featured patients from across Biogen therapies (patient imagery blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985073659-B5LO4BWI0NJZTI78KLB7/Z6-2588.jpg Biogen Ambassador Conference Event Photos - My Voice Wall Above is the wall where conference attendees wrote inspirational messages about their MS journeys (patient names blurred to maintain privacy) https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985086839-0Q8RQ6XEWTHK2W4ZHTF4/Z6-0881.jpg Biogen Ambassador Conference Event Photos - Registration Upon arrival, attendees were given branded notebooks to use at the conference and beyond https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603985119660-UXDM6E2ICAZ11DQNMGDH/Z6-0802.jpg Biogen Ambassador Conference Event Photos - Event Branded Notebook A close up view of the notebook cover https://www.jessgangi.com/contact daily 0.75 2015-06-27 https://www.jessgangi.com/about daily 0.75 2021-02-18 https://images.squarespace-cdn.com/content/v1/55760816e4b088027cd216c5/1603297967212-UIIA1DI10C3Q0BMMVH79/IMG_5591.jpg About Me and the fam last summer (I’m the big one)